i3 Process: Capturing the Power of our Creative Energy

Cooper Standard values insight and innovative ideas from its employees. To more effectively harness and capitalize on this creative energy, the company developed its i3 Process as a mechanism for promoting a culture of innovation by gathering ideas from anyone within the company or its supply partners.

The i3 process consists of three basic steps:

  1. Imagine: an idea that pertains to products, processes and materials related to Cooper Standard’s current core product streams in fluid transfer, sealing and trim, fuel and brake delivery and anti-vibration systems.
  2. Initiate: the innovation process by submitting a simple online form, which will be evaluated by the Global Technology Council.
  3. Innovate: approved projects will enter into the innovation or product development stage-gate process until project completion.

The company’s Innovation Team drives the i3 Process by identifying the most radical or game-changing ideas to be presented to the company’s Global Technology Council, which consists of Cooper Standard’s top R&D executives. Projects presented to the Global Technology Council are then evaluated for potential production.

The Global Technology Council reviews approximately 30 submissions quarterly. Ideas approved for further action are assigned either to the Innovation Group or to one of the regional product development organizations according to established criteria.